After returning to Australia late Nov 2022, I took on multiple clients directly, working on a project to project basis for some and a more adhoc nature for other clients. For the most part, this is product design, email marketing design, image retouching, content creation and brand design.

From Jan 2020-August 2022 I was leading a small but talented creative team at London based leg-wear brand, Hedoine. We're an e-commerce scale-up with a focus on B2C but are now stocked in two department stores - Selfridges (London) and KaDeWe (Berlin). We're incredibly proud of our world's first product: biodegradable and ladder resistant tights. Yes, both.

From my arrival in London in September 2018, I freelanced with some incredible brands including M&S, Arcadia Group’s Top Shop, Evans & Wallis, Bloom and Wild, We Are Family and Audio Network.

An all encompassing role for the original Australian boho retailer with over 40 stores, Tree of Life. Working across both online and in-store assets and managing a small team of in-house and freelance creatives to produce seasonal campaign shoots and working closely with the e-commerce manager to regularly produce e-commerce and product shoots.

While establishing our new business, the Hop & Grain Brew Store, I freelanced for various agencies and direct clients including Infinity Technologies, Milk Digital, Webling, and Kartel Digital as both a digital and graphic designer.

Ah, the early days! After graduating with a BA in Visual Communication (Design), I began working full time in a digital agency. The first 3 years of my career were spent deeply in web/digital designer mode and gave me a great foundation of UI / UX knowledge that has been helpful throughout my career.