Dalston’s Soda new website
Where the journey begins…
The new homepage has an emphasis on the range of sodas available and their USPs as well as the brand values. This is seamlessly integrated within the brand’s TOV and imagery to immediately given an sense of exactly who Dalston’s Soda are.
A new visual style
As a part of my branding refresh, I gave Dalston’s Soda art direction for their ecommerce product shots and lifestyle imagery that were a better reflection of the brand and really brought the products to life.
After completing the brand refresh for Dalston’s Soda, I was invited to redesign their ecommerce website and transform their digital presence into a seamless online/offline consumer experience while giving customers an immediate sense of the energetic, vibrant, mission-led brand and it’s new tone of voice.
Working with a web developer to execute some of my more ambition design elements and ensuring a totally mobile optimised site, we were able to improve the customer journey and increase repeat customer orders as well as new customers.
Since going live just under 10 months ago, the new website has increased online revenue by 70%.