“I must have flowers, always, and always.”

Claude Monet

Bloom & Wild

 

While working with letterbox flower delivery company, Bloom and Wild, I was brought on as a freelance Senior Designer in their in-house brand team, designing for print, digital and social. I also art directed the Mother’s Day 2019 photoshoot.

“Celebrate Her” was the brief, injecting colour and life into the still-life shots, and working with the UK social media personality and mum, Charlotte Jacklin.

Care Guide Redesign

Being a trained florist myself, I was able to re-design the information in the Care Guide to help better communicate to customers how to properly care for and display their flower.

 

Social Media Design

Email Design

Art Direction

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